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Data visualisation guidelines

Welcome to ONE Campaign's data visualisation guidelines! This resource is your go-to guide for creating visualisations that are not only beautiful, but also impactful and effective in communicating your message.

Are you new to data visualisation? Here is a quick introduction ↗ to the world of data viz.

Explore our core guidelines. Learn the principles that make visualisations clear, accessible, and impactful—from chart selection and storytelling to accessibility and interactivity.

Data visualisation principles ↗

How to choose the right chart type ↗

How to design a chart ↗

Designing for accessibility ↗

Using interactivity ↗

Dive Into the ONE Campaign Style Guide Ready to build? These pages outline our official styles for charts, colours, typography, and more—everything you need to ensure visual consistency across ONE’s work.

Colour palette ↗

Typography ↗

Chart layout ↗

Ready to share or publish a chart? Make sure to run through the publishing checklist ↗ to ensure your chart meets our standards.