Colour palette

Whenever possible, use the colour ⬤ #1A9BA3 as the primary colour in your visualisations, with the secondary colours (in order or preference from left to right) and gray scale as needed. When it is necessary to emphasise or de-emphasise certain colours, consider using different shades shown below.

Main colour

Secondary colours

Gray scale

Colour shades

Brand colours

ONE's brand colours are ⬤ black #000000 and ⬤ white #ffffff, ⬤ "Bring it ne-on" #00ffd9 and ⬤ “Equali-teal” #10827b. Secondary colours are ⬤ “Free Peach” #ffa07a, ⬤ “Girls are the Fuchsia” #e465ab, ⬤ “Action Azul” #081248 and ⬤ “Power Plum” #73165a.

While these brand colours can be used for content, they may not be suitable for the density of information that data visualizations usually convey. They can fail in terms of accessibility, contrast, and equal visual weight. The colour palette above is developed specifically for ONE's data visualizations while maintaining the feeling and purpose shown through the brand colours and the brand guidelines.